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Customer relationship management［CRM］software must obtain data from operations software that conducts activities such as sales automation , customer service center operations ,and marketing campaigns。The software must also gather data abot customer activities on the company`s Web site and any other points of contact the company has with its existing and potential customers。CRM software uses this data to help managers conduct analytical activities, such as gathering business intelligence, planning marketing strategies, customer behavior modeling, and customizing the products and services to meet the needs of specific customers or categories of customers。In its most basic form, CRM uses information about customers to sell them more （or more profitable ）goods or services。
客户关系管理[客户]软件必须获得数据业务的软件，开展活动，如销售自动化，客户服务中心业务，和营销活动。该软件还必须收集数据abot客户活动对公司`网站和任何其他点联系该公司已与现有的和潜在的客户。客户关系管理软件使用该数据，以帮助管理人员进行分析活动，如商业情报收集，规划营销策略，客户的行为建模，和定制的产品和服务，以满足特定客户或类别的客户。在其最基本的形式，客户关系管理使用有关客户的信息卖给他们更多（或更有利可图）货物或服务。
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